You Have Come to the Right Place!

You've probably noticed how “For Sale” signs have begun lingering. That's because the housing market is changing. As a result, it takes experience, exposure, a little creativity and a team that can manage all the details for you to reach a successful sale in this slower market.

The first thing we offer our clients is the knowledge and experience we have gained after successfully selling homes in good markets and bad. Listed below is how we will help you sell you home in less time for more money.

Step #1
Prepare Your House for Sale

We can tell you what improvements to make and which to avoid. We’ll help you expertly stage your house inside and out to maximize your impact with potential buyers and stand out from the competition. When needed, we can also provide contractors and even professional stagers to help you accomplish this goal.
Truly Outstanding Photography
80% or more of today’s buyers will see your home on the internet. The wrong pictures can mean that your buyers will skip your property moving on the next without ever stepping foot inside your house.

Step #2
Determine Value and Target Market

Every home is special. Highlighting the features of your home, properly positioning it with your competition and then targeting our marketing effort toward your most likely group/s of potential buyers is the most effective way we have of selling your home quickly and for the most money.

Step #3
Communication

We understand how busy people are in today’s world. We will design a regular plan of communication that fits your lifestyle and keeps you informed.

Step #4
Your Marketing Plan

• BerksFamilyLiving.com
• Century21.com
• C21CallFirst.com
• Upgraded Showcase listing in REALTOR.com
• Trulia.com
• Zillow.com
• MSN.com
• Yahoo! Real Estate Classifieds
• Google Base – Searchable Classified Ads
• RealEstateBook.com
• Unique Homes Magazine
• New Home Finder
• Craigslist.com
• and more…
  

And even many other real estate company’s web sites.

Print and Direct Mail Marketing
Buyer’s Real Estate Weekly
You can expect your property to be in this publication.
Custom Designed Target Marketing
We will mail targeted marketing pieces to neighbors in your community and any target markets we’ve established. All mail will include a link to the web based presentation we’ve prepared.
Our Database
We market your house to literally hundreds of people in our database
Newspaper Advertising
We use the Reading Eagle, Merchandiser and other newspapers as one of the ways we advertise our open houses
Open House
An open house allows prospective buyers a pressure free opportunity to view your home. It’s also a great opportunity to involve your neighbors in case they know someone who wants to move into the neighborhood. Here is some of what we do to prepare for an open house:
• 7 days ahead of time we prepare and mail invitations to your neighborhood
• 5 days ahead of time we hang an open sign on the post in front your house and place an announcement on multiple internet sites
• The Sunday of your Open House you will find an ad in the Reading Eagle.
The day of the open house, we will place directional signs in the neighborhood and stay onsite throughout the entire open house to meet and greet prospective buyers.

Step #5
Manage the Details

• We guide you through contract negotiations and negotiate in your best interests
• We meet appraisers and inspectors at your property
• We coordinate the home inspection, help you negotiate any repair items and coordinate with contractors if repairs are needed
• We regularly monitor the progress of all contingencies in the contract including the buyer’s mortgage company
• We can help arrange the details of your move
• We coordinate the details of your settlement
• We attend your settlement and help to guide you through the closing process

We’re even here for you after the settlement is over. Our goal is to become a lifetime resource for you whenever you need us. And, we love answering questions. You should always feel free to call us – even if it is just to say "Hi."